Emotion. Pride. Ego.
According to Roto Smeets chief John Caris, these are the three biggest reasons why the industry consolidation that bosses at some of Europe’s biggest print groups crave hasn’t actually happened.
Some days, it feels like I can’t move for people telling me that printing companies need to become marketing communications services providers, or some equally snappy definition.
Sure, some of them do. Some of them are already. But I don’t believe it’s a strategy that can be adopted as some sort of universal magic bullet. The future shape of the industry will involve more than one model. Yesterday I visited a printing company that is becoming the embodiment of one such model, the industrial, high-volume business described in an earlier piece on this topic.
Chat magazine. Do you read it? No, thought not. Neither do I, generally, unless I happen to be spending an unhappy hour or two in a hospital waiting room.
The reason I’m asking, is because of a colleague’s recent run-in with a person from the “print will be dead in two years’ time” school of tadpole-brained Muppets who can’t see beyond the end of their own nose.
Setting the break points for whether a short-run,
non-variable job is better being printed conventionally or digitally is a much-debated
A fascinating exchange yesterday with Robert Read
and Darren Crane from Cambrian Printers revealed this ‘challenge your
perceptions’ snippet: the company recently printed a run of just 50 sheets on
its ten-colour B1 press.
Restructuring, job losses, plant closures, changes to terms and conditions… such happenings have become very much the norm over the past couple of years.
Recent news about the proposed layoffs at Southernprint gave me pause for thought about the nature of carrying out this sort of painful change successfully, in such a way that the remaining employees in the reshaped business are still motivated to do their best for it.
Yesterday I spent the best part of twenty quid on stamps, in anticipation of the Christmas card writing season. Oof! While I’m not quite in the ‘Who is Gazza?’ league of judgely disconnection with real life stuff, and I know exactly how much two pints of semi-skimmed costs thank-you very much, it is easy to forget how much a single stamp costs nowadays. In my head it’s still something like 27p for some reason.
After a thrilling end to the F1 season, one could
imagine there will be dancing in the streets of Milton
Keynes today at Red Bull Racing’s Buckinghamshire HQ.
One could also envisage the likelihood of a bit of
a boost to print as a result, too. At the very least some sort of ‘welcome home
champions’ banner will be required. I’m also thinking about the potential for a
celebratory/commemorative book to be published in time for Christmas – glossy
and stuffed with lots of fab pictures. The perfect pressie for the F1 fanatic
in the family.