A blog of considerable brevity today as am currently attending Pira International’s Print Futures conference in Geneva, and everyone else is scoffing a sarnie or somesuch at the moment.
I wanted to pass on something that one of the speakers said yesterday.
Laura Hardy, VP and director at Ogilvy Public Relations Worldwide, was talking about what she looks for in her print suppliers, and the things she finds helpful. One of the most useful services a company can have, from her point-of-view, is a cost calculator on their website. This is incredibly attractive for buyers like Laura who are constantly juggling multiple potential projects for clients who may or may not be entirely clear about what they want, and what the available budget is.
Being able to easily access ball-park pricing for different print piece options is therefore a boon. What’s more, it frees up estimating time at the printco.
Something to take note of, I thought, for anyone looking to improve/revamp their web presence. Oh, and please resist any urge to put a picture of your new press on the home page, too.
Handily enough the IoD also published some dos and don’ts for creating a website today. Worth a look.
